Lead Game Designer: Ubisoft FGOL
Ambitious, yet sensible design, playing to team and project strengths. A team united and excited by a shared vision, informed by data and driven by passion to deliver community-centric updates that elevated the brand.
Leading the design vision on Hungry Shark World for a highly successful run that reinvigorated interest in the brand for both the audience and the team building it. Added new characters, retentive systems, economy balance, innovated on core gameplay and modes. Boosted engagement and retention, successfully hitting KPI targets.
Managed and mentored a small team of talented designers, leading by example and active collaboration, while providing freedom to grow.
EXTINCTION: Update 3.9
HAS SCIENCE GONE TOO FAR? Extinction looms over Hungry Shark World in our biggest update!
EXTINCTION MODE: New end-game mode to unlock.
NEW LATE GAME ECONOMY: designed, balanced, maintained.
APEX TIER: New late-game Shark category unlocked via Extinction Mode
NEW APEX SHARKS: Unlock and activate the special abilities of 3 abyssal monsters, Ancient Megalodon, Meltdown Shark, Alpha Zombie Shark.
NEW LEVEL: The Pacific Island has been turned into a Toxic Wasteland.
NARRATIVE REBOOT: Kicking off a multi update narrative arc.
LIKE & SUBSCRIBE: Update 4.0
Adding a multi-tier recurring subscription for Shark Week 2020.
NEW EXCLUSIVE SQUADMATE: Free instant revives to preserve flow of play.
NEW EXCLUSIVE PET: Florence Sharkingale, a valuable healing pet.
NEW SUBSCRIPTION: Exclusive content, daily coin login rewards.
10th Anniversary: Update 4.1
HUNGRY SHARK 10TH ANNIVERSARY!
Mecha Sharkjira: new ultimate Apex Shark
Shark Quests: unique quests for each shark, collect schematics to assemble and unlock Mecha Sharkjira.
System to increase content consumption, usage and unlocks.
Final ability upgrade to unlock for completionists acquiring all schematics.
Huge 10th Birthday narrative arc: driving a huge marketing build up to release
NEW YEAR NEW ME: Update 4.2
Quality of Life update: array of improvements and re-balance.
120 FPS Mode for high end devices
QUALITY OF LIFE: Robo Shark ability overhaul, now with an ability button.
Data informed Shark re-balance to improve difficulty ramp.
Shark Quest re-balance to improve early experience and progression velocity.
ARCTIC APOCALYPSE: Update 4.3
PLAY THE EXTINCTION MODE, SAVE ARCTIC FROM APOCALYPSE!
NEW SHARK: SharkJira is reborn and powered up as SHIN SHARKJIRA! Gain power by eating and unleash various energy attacks alongside infernal breath!
NEW EXTINCTION MODE: The Arctic has been ravaged by Mecha SharkJira MK2. New ways to earn and play.
NEW LIVE EVENTS: We're delighted to partner with non-profit partner Oceana to build a fintastic live fest and a thoughtful video spot to expand your ocean conservationist knowledge.
SHARK WEEK 2021: Update 4.4
Introducing the first battle pass to the Hungry Shark brand, for Shark Week!
NEW FEATURE: SPLASH PASS! Designed the first battle pass for the Hungry Shark brand.
NEW SHARKS: Explore the depths of the sea with THREE new sharks - NURSE, VETERAN GREAT WHITE and LEGENDARY GREAT WHITE! Each tailored to a different part in the player journey, something for everyone.
NEW LEVEL: Celebrate SHARK WEEK in the famous Bay mini-level with a haul of special live-events, earn exclusive rewards!
GOING COSMIC: Update 4.5
Look! Up in the sky! Is it a bird, or a plane? No, it's COSMIC ALAN!
NEW APEX SHARK: COSMIC ALAN plunges into Hungry Shark World and packs an array of otherworldly powers that defy the laws of science. Dive in today!
MAP IMPROVEMENTS: Edible spawner overhauls for a more exciting and enjoyable experience in the skies.
